A lot of ink has been spilled over the issue of media longevity. Media consumers and producers have placed a great deal of emphasis on seeking and promoting high longevity media. Ultimately, however, for a great many reasons, longevity is overrated as a desirable media characteristic.
- Media life expectancy claims are statistical averages based on accelerated aging tests and can only provide a rough estimate of how long any particular piece of media will last under certain storage and handling. Continue reading